Waupaca has many unique shopping opportunities available. Choose one of the options below to specify your search results.

Clothes & Retail

Phone: 715.258.8020

Address: 103 N Western Ave Waupaca, WI 54981

Treat yourself with a trip to The Feminine Touch. Our friendly and knowledgeable sales associates are ready to help you find the perfect outfit for any occasion & accessories that can take any outfit from fresh to fabulous!

Phone: 715.258.0990

Address: 111 W Fulton St Waupaca, WI 54981

We carry an array of unique clothing, accessories, home goods, furniture, and art. Explore our website to learn more about us and the products we carry; or better yet, come visit us!

Phone: 715.942.2668

Address: 114 N. Main St. Waupaca, WI 54981

At Next Stop Kids Shop we offer the opportunity for you to bring in your old clothing and toys while up-sizing to more suitable clothing and toys. Kids grow up fast and we understand that, our goal is to make those growing pains a little less painful.


Phone: 715.256.9918

Address: 210 S. Main Street Waupaca, WI 54981

Inside you’ll find a boutique that offers a casual and relaxing atmosphere with ever changing displays to help inspire a new outfit or refresh something you already own. We offer fun, fashionable clothing and accessories that are trend driven and timeless to delight an array of ages and tastes.

Health & Beauty (Salon, Massage, Fitness)

At Simplicity Salon & Spa we strive to provide a nurturing environment during your time with us. Our staff is comprised of some of the top talent in the Waupaca area. We pride ourselves on professionalism, education, respecting and appreciating you, and giving you the best service.

Phone: 715.412.1703

Address: N2712 Hwy QQ Waupaca, WI 54981

We take our profession seriously and work hard at staying current with the newest techniques to ensure your hair is always the healthiest and most beautiful it can be. Our stylists’ expert skills, coupled with Aveda’s professional plant-based products, keep your hair at its best.

Phone: 715.258.0212

Address: 212 S Main Street Waupaca, WI 54981

Phone: 715.258.5660

Address: 209 E Badger St Waupaca, WI 54981

Our goal is to provide a relaxing, fun, and professional experience for our Clients, our Friends”!

The Blue Angel Salon

Phone: 715.256.1000

Address: 122 S Main St  Waupaca, WI 54981

Beauty is only a one-stop shop at Blue Angel Salon. We have trained stylists who will help realize all of your style ambitions. Bored with your haircut or color? Get creative with our stylists.

Hi-Style Salon

Phone: 715.258.3397

Address: 509 6th St Waupaca, WI 54981

With quality stylists and nail technicians the Hi-Style offers the services you need in hair and nail care. Our specialized services for men and women include styles and cuts, color, weaving and foiling, permanent wave and chemical relaxing, manicures, artificial nail enhancements, waxing, facials, pedicures and massage.


Phone: 715.258.3397

Address: 1336 Michigan Street Suite A Waupaca, WI 54981

Many of our therapies, such as massage, ear candling, and body sugaring have been used and accepted throughout the world for centuries. These therapies can be used as a complement to your traditional medical care or they may be used as part of your personal wellness program. Our goal is to assist you in reaching your optimum level of wellness. Invest in yourself and your health!

Phone: 715.258.3397

Address: 105 N. Western Avenue Waupaca, WI 54981

Specializing in pain management with Thai massage, Therapeutic Swedish, Neuromuscular, Myofascial & Active Isolated Stretching (AIS)


Phone: 920.410.9895

Address: 106 S. Main Street Waupaca, WI 54981

We offer individual personal training and group classes for athletic performance, cardiovascular health, core strength, injury post rehab, outdoor conquests, TRX products and weight loss.  Come join the family!

Pool and Fitness Center offering tanning and massage services, and fitness classes.

Phone: 715.942.2703

Address: 110 Grand Seasons Dr, Waupaca, WI 54981

Phone: 715.256.1459

Address: N2610 State Road 22 Waupaca, WI 54981

Health & Fitness Headquarters is your fitness resource that can help find a solution tailored just for you.  Experience the fun of working out with a group. Get motivated, with two convenient locations in Waupaca.

Gift Shops

Cottage Garden Farm is a truly wonderful and unique gift and home decor shop located in Waupaca, Wisconsin that sells gifts, garden, clothing, jewelry and features a year-round Christmas Shop.

Phone: 715.256.0638

Address: E957 State Road 54 Waupaca, WI 54981

Gift shop in Waupaca’s downtown featuring fudge, honey, gift cards, ice cream and assorted gifts for the house and home.

Phone: 715.258.9160

Address: 103 N Main Street Waupaca, WI 54981

The Red Mill, an 1855 grist mill on the beautiful Crystal River south of Waupaca, is situated in a perfect setting complete with covered bridge and chapel. We now offer ice cream and coffee as part of our new renovation.

Phone: 715.258.7385

Address: N2190 County Rd K, Waupaca, WI 54981

Lucky Tree

Phone: 715.258.5474

Address: 113 N Main St Waupaca, WI 54981

Modern home decor and unique gifts. Lots of color and lots of fun! Totes, lamps, vases, umbrellas, puzzles, cards, entertaining dishware, wall decor, jewelry – items from Umbra, Zak, Embellish Your Story, Aroma Home.


Art Gallery and Gift shop offering the latest in prints and posters. Framed or unframed. Custom framing available for any keepsake. Up North gifts for any decor. DeHamer Taxidermy Studio is located here also. State and Federal licensed for all your taxidermy needs.

Waupaca River Gallery & Gifts (AKA Framing by Preston)

Phone: 715.256.9362

Address: 102 N Main St, Waupaca, WI 54981

Scandinavian Gifts, Souvenirs, Decor, Jewelry,

Clothing, and Chain O' Lakes Art


Address: N2583 County Road QQ Waupaca, WI 54981

Simply Scandi

Our Unique shop offers 25+ Local Vendors, Artisans & Writers in a ‘boutique style’ setting. You will find an eclectic mix of: Home/Cabin Decor, All Occasions Gifts, Collectibles- including Coins & vintage Jewelry, Vinyl Records, Art, vintage Local Souvenirs . . . even utilitarian items . . . PLUS - Artisan made Natural items for daily use. We have traditional antique/vintage items, re-claimed and/or re-purposed vintage items also known as up-cycled, along with items for Do-It-Yourself projects. Find out what the PLUS means. . . All Natural locally hand made soap & shampoo - All Natural locally made Goats Milk Lotion - Fresh Locally Roasted Coffee - Dixie Belle paint, supplies AND classes for your DIY items you purchase here . . .

Phone: 715.942.8265

Address:  N2540 County Road QQ, Waupaca, WI 54981

Garden Centers and Farmers Markets

Phone: 715.258.6055

Address: E2076 King Road Waupaca, WI 54981

From early May through October, come experience the seasons in the Waupaca area with our hanging baskets, bedding plants, perennials, vegetable plants, soil, potted plants, asparagus. rhubarb, pre-picked strawberries and raspberries, PYO tomatoes.

Phone: 715.258.5400

Address: N2270 Hwy 22 Waupaca, WI 54981

Garden Center, Landscape, Lawn & Garden Maintenance, Pet Supplies, Bird Seed, Chicken-Pigeon-Pig-Horse-Deer Supplies. Jay-Mar brand of items. Unique Gifts.  Irrigation installation and maintenance, tree removal and snow removal

Turners Fresh Market & Greenhouses

Turner's is open seasonally from the end of April to the end of October. Our five seasons include greenhouse plants, strawberries, corn, summer produce, and fall colors.

Phone: 715.258.3355

Address: E208 State Road 54 Waupaca, WI 54981

Arts, Crafts & Antiques

Strong's Landing

Phone: 920.295.5217

Address: 108 Water St, Waupaca, WI 54981

Strong's Landing is in one of Waupaca's oldest buildings, located between two parks. The Waupaca River runs behind the shop, for a beautiful setting.

Waupaca Arts Center

Phone: 715.258.3741

Address: 200 N Main St, Waupaca, WI 54981

Celebrate the arts & artists in our community: take a class, attend an exhibit opening, create your own fiber arts Tues. PMs & beadwork Wed.

Sew N' Sew

Phone: 715.256.1071

Address: 112 South Main St. Waupaca, WI 54981

Sew N' Sew is Waupaca’s edutainment center for sewing enthusiasts. Our friendly and knowledgeable staff is passionate about leading our wide variety of fun and informative classes, which include sewing, quilting, machine embroidery, heirloom techniques and garment construction.

We are a full service paint store with coatings for your home, commercial & industrial needs and now feature a large selection of art supplies.

Phone: 715.256.0688

Address: 101 S Washington St, Waupaca, WI 54981


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